Will Butler-Adams

Full of passion for technology, Will will help revive britain's production capabilities. Brompton designs, manufactures and distributes more than 50,000 folding bicycles annually from its London factory – half of the 1200 parts are manufactured on site. Exports account for 80% of sales. With bike rental stations, Brompton Junction stores and dealers in 44 global markets, they continue to explore new markets and innovations, from adding electric motors to the connected bike. Pedaling to the stage, Will explains his belief in "built-in" obsolescence.