Daryl Fielding

Daryl went from advertising communications for New Labour in the 1997 election to design the famous Dove "Campaign for Real Beauty" - secretly enlisting as daughters of the men's government. The campaign has become a case study of purpose branding. After leading a global strategy for food brands with $9 billion in sales, he joined Vodafone, whose mission was to make the provider focus on people rather than products. In the talks, Daryl covers everything from brand strategy to leadership and corporate culture, dealing with crises during social media, and understanding customers.